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Looking at new potential markets and opportunities
Mobile gaming is no longer an ignorable part of the gambling industry that some operators use to get a bit of extra income, like it was just a few years ago. Now, most of the leading operators in the world rely on mobile gaming for almost half of their revenue and the scales are expected to turn even more in the next couple of years. This makes mobile gaming a revolution in the true meaning for the word and experts consider that things are far from being over.
If we take a look back to 2010, mobile gaming was just a complementary revenue source that only some operators were using. The number of customers wasn’t so big and the applications were pretty slim. Fast-forward to 2012 and Juniper Research releases a report towards the end of the year in which the mobile gaming industry is estimated to be worth $100 billion. Nowadays, users can very easily complete the gambling triathlon challenge on their smartphones or tablets and enjoy sports betting, online casino games and even poker.
The main factor that contributed to this explosive growth is quite obvious as the boom of the smartphone allowed a great number of people to afford one of these devices and constantly stay connected through them. The vast popularity of smartphones from different manufacturers sparked a growth in consumerism, with the options being at one’s fingertips at all times. Mobile gaming was there right from the start of the boom and continues to ride the wave with a lot of confidence.
Players got to enjoy great looking games on their smartphones and also make large amounts of money through their favorite casino games. The big European operators are the ones reaping the huge rewards from the mobile gaming industry. For example, Paddy Power declared that 32% of its online revenue last year came from its mobile outfit. Betfair is even more invested with a reported 50% of new users in late-2012 coming from mobile gaming. The biggest bookmaker in the UK, William Hill, reported that 35% of its online revenue comes from mobile and that the target is at 40% by the end of the year.
Gambling in the US
The situation in the United States is a bit different given the fact that American gamblers did not have the same long list of options to choose from over the past couple of years. A new USA online casino can offer players the option to enjoy their favorite games over the internet while claiming large bonuses and the mobile gaming boom is expected to catch up fairly soon.
Mobile devices can also be a great marketing tool for gaming operators and this is most likely going to be the focus in the future. There are several possibilities to take advantage of the fact that potential customers are constantly connected to the internet through smartphones and also frequent large social networks. Mobile is no longer a product, like it was just a couple of years ago, but a channel through which operators can offer their products.
As long as operators will continue to throw big amounts of money in order to attract customers, the bonuses and promotions offered by online casinos will continue to play a big role in the industry. There are some sites that can offer very attractive bonuses when joining, with the amount easily exceeding a few thousand dollars. Get a free casino bonus Here at one of the best online casinos in the industry, which is also available for players from the United States. The rewards don’t just stop after the first deposit as regular re-load bonuses and other promotions are very frequent when playing online.