ASA upholds complaint against Casumo “Spinumo” display ad

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The Advertising Standards Authority found the ad encouraged frequent and repetitive gambling and could lead to financial harm.

The Advertising Standards Authority (ASA) has upheld a complaint about a paid-for online display advert for Recro Ltd’s Casumo brand, after assessing the promotion under the CAP Code gambling rules.

According to the ASA ruling dated 11 November 2026, the advert was seen in August 2026 and included the text “UP TO 100 SPINS ON SPINUMO”, a “Sign up” button and the wording “QUEST. SPIN. WIN.” Small print stated the offer was for “18+ UK players only” and ran “From 6 July 2026 – 2 August 2026”. It also set out a “daily mission (Deposit £50 and Wager £200) to earn 1 Spinumo wheel spin, up to 5 Spinumo wheel spins per day”, with “Win free spins (£0.10/spin) up to 100 spins” and “Free spins expire in 48 hours”.

Recro Ltd t/a Casumo told the ASA the promotion was targeted and opt-in for eligible UK customers. It said one completed mission required a minimum £50 deposit and minimum £200 wagering on eligible games, generating one “Spinumo Wheel” spin, with up to five spins per day. It said each wheel spin could award a randomised number of free spins up to 100, each worth £0.10, expiring 48 hours after being credited, and that no wagering requirement applied to winnings from those free spins.

The ASA said that while the promotion was opt-in and did not require multiple missions, it “directly incentivised consumers to repeat the qualifying gambling activity up to five times each day”. It noted that completing five missions would involve deposits of £250 and wagering of £1,000 in a day, and that maximum participation over the 28-day period would involve deposits of £7,000 and wagering of £28,000.

The ASA also considered the “daily mission” framing and “QUEST. SPIN. WIN.” wording presented gambling as a repeatable challenge and could encourage consumers to maximise participation. It concluded the ad breached CAP Code (Edition 12) rules 16.3 and 16.3.1. The ASA said the ad must not appear again in the form complained of and told Recro t/a Casumo to ensure future promotions did not encourage socially irresponsible behaviour or behaviour that could lead to financial harm.

What it means for players
Players should not see this specific Casumo display advert again in the same form, following the ASA’s ruling. The ASA’s concerns focused on repeated daily participation driven by deposit and wagering requirements.

Source: Advertising Standards Authority, 11 November 2026.

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