The online gambling market gets bigger and bigger
Online gambling in New Jersey continues to grow and with a total of 14 websites now taking real money bets within state borders, the total number of accounts created for the new iGaming industry is getting close to the six-figure mark. As of December 15, there are 91,531 online gambling accounts created in New Jersey across the regulated online poker rooms and online casinos, which officially launched on November 26th.
Not only is it a highly impressive figure but it also reflects the growth in the first month of real money online gambling in the Garden State. Over 20,000 accounts were created from last week and it seems that the trend will continue as regulators believe that this is only the tip of the iceberg and that more good things will follow.
Of course, we should point out that these are the total number of accounts created and not the number of active accounts. One player can have multiple accounts across the various websites available and many opted to check them out first-hand, even if they don’t plan on returning.
No critical issues during the launch
One of the most important things that continue to drive in the traffic is the fact that the online gambling launch seems to be going without any major problems. Three weeks into the operations, it looks like the market is not only standing strong but also looking forward to even more companies joining in and launching within state borders.
The regulators have taken things very seriously regarding the location of the players within state borders, so much so that the area around the borders has been sacrificed in order to make sure that everything fits perfectly within the laws. This affected some of the residents living in the region but apart from that, there were no major issues. Banking methods also seem to be improving and more options are expected to be offered to the users.
Despite the many waves that New Jersey has been making, there has been no political blowback, if we don’t include the opposition from casino magnate Sheldon Adelson.
More sites coming soon
While the diversity now available in New Jersey is impressive to say the least, there are still more online gaming sites that have yet to launch for both poker and casino play. Every land-based casino can apply for a license and 10 out of the 12 have already received one. Every license can hold up to five different websites so not even half of the maximum amount of options is now available.
Golden Nugget is the latest addition to the list but it only launched an online casino, with the online poker room being expected early next year. The partnership between Tropicana and Virgin will also launch a poker product in spring 2014 and the Trump Taj Mahal and the Trump Plaza don’t have any Trump-branded gaming site in New Jersey as of now.
PokerStars was recently suspended by the New Jersey Division of Gaming Enforcement for two years so Resorts remains paused as well.
Revel and Atlantic Club Casino are sitting on the sideline for now and will be soon sold on auction to other operators looking to enter the market.
Promotion and marketing can drive more growth
The online gaming operators haven’t yet unleashed the marketing beast and the number of users will certainly increase once the ads and promotions start rolling out. Just some companies have been aggressive in terms of marketing so far and the rest seem to be waiting to see how it goes.
Big bonuses and attractive promotions have always been one of the key driving points for online gamblers.