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Caesars Entertainment is one of the big players in NJ
Towards the end of November, New Jersey approved six casinos for online gambling and a total of 13 operators to go live after a five-day test period. Amongst them was also Caesars Entertainment, which is the biggest casino operator in the United States and in huge debt. The online gambling market in New Jersey would help take some of the burden away from Caesars and already heaving an online poker room in Nevada gives it a nice advantage over some of the other sites that launched last month.
To start things off, we should mention that the regulations in the Garden State only allow for one license to have up to a maximum of five websites and that the sites are only available within state borders, at least for now. Licenses are granted to land-based casinos in Atlantic City and their partners. Caesars Entertainment has four properties in the city (The Showboat, Harrah’s, Bally’s and Caesars) and has signed partnerships with 888 Holdings and Amaya Gaming.
Six websites launched under Caesars Entertainment
When the Division of Gaming Enforcement released the list of transactional waivers in early November, it showed that the partnerships would be Caesars / Amaya and Bally’s / 888. But when the soft launch took place, Harrah’s was also on the list with HarahsCasino.com, along with five other domains (WSOP.com, us.888.com, us.888poker.com, us.888casino.com and CaesarsCasino.com) from Caesars.
CaesarsCasino.com is the only domain that uses the Caesars/Amaya waiver as of now and the other five are under Bally’s license, including the Harrah’s domain, which is quite interesting.
Caesars Entertainment also has an agreement with Wynn Resorts that would allow the latter to store its servers and hardware in an Atlantic City casino owned by Caesars. However, Wynn has not yet been approved by the New Jersey regulators.
There is still one loose end that continues to raise questions. If we consider that the Harrah brand already has a website although it is under a different license, the Showboat remains the only Caesars casino that has been missing from the entire conversation. There have been rumors that the Showboat is now on the market and that it is looking for potential partners to launch in New Jersey or even that it will house Wynn’s servers once everything gets sorted out. However, nothing seems clear as of now and it can just be a backup for Caesars, which has only used 6 of the total 15 online gambling domains that it can have under three properties.
If things go very well in New Jersey, the Showboat can end up being worth more than a pretty penny and the decision to leave out of the market for now can pay off for Caesars Entertainment.
32,000 accounts created in one week
The New Jersey DGE announced last week that since the test period began on November 21 and leading up to Thanksgiving, a total of 32,277 accounts were created on the new online gambling sites regulated in the state; 5,000 of which were made on Thanksgiving.
The regulators did not mention how many of those accounts actually saw online bets. Quite a few users created account on several sites to check out the different offers. The numbers show however that the launch was a huge success and this may persuade other states to follow in the same footsteps.